构建海峡旅游共同市场的战略思考  

Strategic Thinking on Building Common Market of Strait Tourism

作　　者：储德平[1,2] 郑耀星[1,3] 

机构地区：[1]福建师范大学旅游学院,福建福州350108 [2]浙江大学管理学院,浙江杭州310058 [3]福建省高校人文社科研究基地海峡旅游发展研究中心,福建福州350108

出　　处：《资源开发与市场》2013年第6期655-657,共3页Resource Development & Market

基　　金：国家社科基金项目"闽台濒危非物质文化遗产的传承与保护性旅游利用研究"(编号:11BGL110);福建省社科规划重大招标项目"构建海峡旅游共同市场研究"(编号:2009Z003);福建省社科规划项目"福建省建设国际知名旅游目的地对策研究--基于旅游产业集群成长的视角"(编号:2011B094);福建省教育厅人文社科项目"海峡旅游合作区建设的长效机制与推进策略研究"(编号:JA11117S)

摘　　要：海峡旅游共同市场具有经济学和地理学内涵,体现了先行性、带动性、深远性。两岸关系日益密切、"五缘"优势渊源深厚、CEPA起步渐进等有利环境和条件为海峡旅游共同市场构建提供了很高的可行性;共同打造"国际知名的旅游目的地"、共同建设我国重要的自然和文化旅游中心"和共同塑造"海峡旅游"品牌是海峡旅游共同市场构建的战略目标;统一市场进入原则、统一市场竞争原则、统一市场交易原则、统一市场仲裁原则是海峡旅游共同市场的运作方式;共识、机制、资金、人才是海峡旅游共同市场构建的重要保障。Common market of strait tourism had the economics and the geography content, and reflected the pilot, driven, far - reaching nature. Increasingly closer cross - strait relations, deep connections missed the advantage of CEPA started gradual favorable environment and conditions for the strait tourism common market to build high feasibility. Together to create a world - renowned tourist .destination, and to build an important natural and cultural tourism center and common shape ＂Travel channel＂ brand strait common market were strategic objectives. Unified the principle of market ac- cess, unified the principles of market competition, unified market trading principles, the principle of a unified market were the arbitration strait travel mode of the operation common market. Consensus mechanism, funds and personnel was an important guarantee for building the common market of the strait tourism.

关 键 词：海峡旅游共同市场 区域旅游经济一体化 海峡西岸经济区 

分 类 号：F592.68[经济管理—旅游管理]