基于不同年龄段的福州女性居民旅游行为研究  

Analysis of travel behavior features of Fuzhou female residents based on different age paragraph

作　　者：王娟[1] 骆培聪[2] 叶爱青[1] 宋朱元[1] 

机构地区：[1]福建师范大学地理科学学院,福州350007 [2]福建师范大学旅游学院,福州350108

出　　处：《沈阳师范大学学报（自然科学版）》2013年第2期228-231,共4页Journal of Shenyang Normal University:Natural Science Edition

基　　金：福建省自然科学基金资助项目(2009J01209)

摘　　要：随着社会的发展,女性的受教育程度、社会地位及收入水平的不断提高,女性旅游人数逐年增加,女性旅游市场已成为国内旅游市场中一个不可忽视的重要组成部分。笔者采用问卷调查和访谈的方法,运用SPSS17.0软件,对不同年龄段的福州女性居民旅游态度、出游动机、信息渠道、出游偏好(出游方式、资源类型、交通工具和游伴)、旅游购物偏好等旅游行为进行调查,分析福州市女性居民旅游行为特征。在此基础上,从产品和服务、价格和营销策略以及进一步细分市场的角度出发,提出福州市女性旅游市场的开发对策,希望能为相关部门提供有益参考。With the improvement of women＇s level of education,and the increase of income and status,the number of female tourism is larger year by year.The female tourism market has become an important part of the domestic tourism market.Based on questionnaire and interview and by using SPSS17.0,this article studies the female residents＇ tourist attitude,tourist motivations,source of tourism information,tourist preference（mode,type,vehicle,partner） and shopping preferences at different ages stages,to find the characteristics of the female tourist behavior.It proposes some recommendations of developing the women＇s travel market and puts forward some countermeasures for developing the female tourism market from a viewpoint of product and service,marketing strategy and market segmentation based on the analysis above,in orde to provide some fruitful reference for relevant departments.

关 键 词：不同年龄段 女性居民 旅游行为 福州 

分 类 号：F592.7[经济管理—旅游管理]