虚拟社区内的认同——以中国内地老年门户网站“老小孩”为例  

Studies on Identities in Virtual Community:A Case Study of oldKids Website in China's Mainland

作　　者：吴欢[1] 

机构地区：[1]上海交通大学媒体与设计学院

出　　处：《新闻与传播研究》2013年第5期84-99,127-128,共16页Journalism & Communication

基　　金：2012年度教育部人文社会科学研究青年基金项目"虚拟社区与老年人社会资本的重建--基于中国老年人虚拟社区的个案研究"(项目批准号12YJC860040)的阶段性研究成果

摘　　要：本文通过考察以老年网民为主体的老小孩网站,揭示了虚拟社区可经由影响网民的认同来为其提供集体归属感,协助其实现对社会的重新嵌入。基于田野观察以及深度访谈,本文发现:虚拟社区的开放性使得老年网民能够挣脱外部世界对老年人的刻板印象,重新塑造积极正面的个体层次认同;化名基础上的自我表达和互动使得老年网民能够在社区里建构稳定的自我形象,并在相互交流中产生互信;在线和线下庆典仪式的举办提升了网民间关系纽带的强度,并最终促进老年网民建构了与社区相联系的集体记忆和集体认同。This paper analyzes how a virtual community named OldKids provides a sense of belonging to its members and assists them reembed into current society through influencing different layers of their identities.OldKids is a senior-oriented website,in which the elderly could reshape their personal identities.Based on online and offline participant observation and semi-structure in-depth interviews on 39 OldKids members,it is found that compared with real community,virtual community has provided older adults more opportunities to correct negative stereotypes toward them.Through rebuilding their self-images online,OldKids members regain confidence.And those senior netizens are prone to express themselves in the way of using alias,which guarantees the stability of their enacted and relational identities and promotes the emergence of mutual trust between them and their net friends.Through organizing and participating in ritual-like activities both online and offline,the social ties between senior netizens become closer.During the process of creating and sharing collective memories about OldKids virtual community and its related offline communities,communal identity toward the whole community held by the elderly netizens emerges.

关 键 词：虚拟社区 老年网民 虚拟社区内的认同 

分 类 号：F49[经济管理—产业经济]