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出 处:《江苏商论》2013年第5期79-82,共4页Jiangsu Commercial Forum
基 金:天津市哲学社会科学研究规划资助重点项目"公众环境意识社会化与生态城市品牌塑造的互动关系研究"(项目号:TJGL 11-006)资助
摘 要:生态城市作为一个新兴的城市定位,已被广泛的运用到许多城市品牌塑造之中。在生态城市的塑造中,政府大力推动、全社会共同参与,是实现生态城市品牌的有效途径。生态环境意识作为衡量一个国家或地区环境保护水平的重要标志,对生态城市建设发展有着巨大的推动作用。本文选取天津作为生态城市的代表,从公众环境科学知识的认知状况、公众接受环境知识的传播渠道、公众环境保护的参与意愿等几个方面,对天津市公众环境意识现状展开调研。结果表明,天津市公众环境意识在许多方面仍有待提高。并在此基础上,对我国生态城市公众环境意识的提高提出了建议。Eco-city, a new city brand positioning, has been widely used in lots of city branding. The effective paths to improve eco-city brand include strongly governmental supports and great efforts of the whole parts in the society. The environmental awareness is a key factor to evaluate the environment protection level in a country or a region, and a huge impetus for developing eco-city. This paper took Tianjin as a sample of eco-cities. From the perspectives of the awareness of public environmental knowledge, channels of obtaining environmental knowledge for the public, and intention of the public to participate in the environmental protection, this article conducted a research on the public environmental awareness in Tianjin through designing questionnaires and gathering relevant. The results of data analysis showed that the public environmental awareness in Tianjin should be improved in future. Some suggestions on the improvement of public environmental awareness were given in the last part.
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