凯里市大众乒乓球消费现状的调查与分析  

Investigation and Analysis on Present Situation of Public Table Tennis Consumption in Kaili

作　　者：杨金刚[1] 王馨平[1] 

机构地区：[1]凯里学院体育学院,贵州凯里556011

出　　处：《凯里学院学报》2013年第3期69-71,共3页Journal of Kaili University

摘　　要：乒乓球作为我国的"国球"项目,拥有众多的爱好者与参与者,潜在的消费市场巨大.本文主要采用文献资料法、问卷调查法等研究方法,针对凯里市乒乓球参与者进行了乒乓球消费的问卷调查,通过调查来了解凯里市大众乒乓球消费市场的基本状况,为现有的乒乓球经营性场所的进一步开发提供思路,从而实现凯里市乒乓球的可持续发展.Table tennis as China＇s＂ national ball＂ project, has many fans and participants, the potential huge consumer market. This article mainly uses the literature material law, question- naire survey and other research methods, in the light of Kaili city table tennis players of table tennis consumption survey, through the survey to understand Kaili public table tennis con- sumption market＇s basic situation, to Kaili city has table tennis in operating places further de- velopment train of thought table tennis.

关 键 词：体育产业 体育消费 大众乒乓球消费 

分 类 号：G846[文化科学—体育训练]