“好客农家乐”乡村旅游发展模式研究——以浙江省武义县抱弄口村为例  

Studies on Hospitality Agritainment Rural Tourism Development Model——A Case Study of Baolongkou Village of Wuyi County, Zhejiang Province

作　　者：丁苏安[1] 

机构地区：[1]广西民族大学民族学与社会学学院,广西南宁530006

出　　处：《南宁职业技术学院学报》2013年第3期14-16,共3页Journal of Nanning College for Vocational Technology

摘　　要：地处浙江武义县温泉旅游度假区内的抱弄口村虽然没有特定的旅游景点,近年来发展农家乐旅游经济取得了成功。其成功的关键在于农家乐的区位优势、宣传力度以及村中特色经济林的发展,对游客构成了一定的吸引力:其地理位置和周边生态为游客提供了休闲养生的良好环境,其信息传播注重顾客查询了解的便捷性和有效性;在用餐场地设计、食材来源以及用餐服务安排等方面,为游客提供了热诚到位的服务。Baolongkou village,located in the hot spring resort of Wuyi County,Zhejiang Province,which lacks of tourist attractions,achieve great success in agritainment tourism economy.Its success is attributed to its regional advantages of agritainment and publicity efforts.The village’s featured economic forest development constitutes a magnet to the tourists.The geographic position and the ecology offer comfortable environments for tourists ’ leisure and fit keeping.Attention is paid to convenience and effectiveness for the tourists’access to the village’s information.The customers are served with warm and sincere service in dinning sites design,food material source and dining service arrangements.

关 键 词：农家乐 旅游经济 休闲 生态 服务规范 

分 类 号：F590.8[经济管理—旅游管理]