大陆居民赴台旅游市场特征及发展机制研究  

Study on Characteristics and Development Mechanism of Mainland Residents Travelling to Taiwan

作　　者：蒋长春[1,2] 

机构地区：[1]南京大学国土资源与旅游学系,江苏南京210093 [2]莆田学院旅游系,福建莆田351100

出　　处：《资源开发与市场》2013年第7期777-780,784,共5页Resource Development & Market

基　　金：福建省高校服务海西建设重点项目"旅游发展创新平台建设与社会服务"(编号:2008HX04)资助

摘　　要：大陆居民赴台旅游市场是特殊区域旅游合作形态的产物,赴台旅游市场的发展是在特殊的政治环境中运行的。为了更好地促进两岸双向旅游发展,实现两岸经济合作全方位、宽领域、多层次格局的形成,在分析大陆居民赴台旅游的发展历程和当前赴台旅游市场特征的基础上,认为大陆居民赴台旅游的发展机制是市场因素和政治因素相互作用的结果,赴台旅游发展历程呈现3个阶段的不同特征,是市场机制作用力不同造成的。结合赴台旅游发展机制和市场特征,围绕推进大陆居民赴台旅游的可持续发展,共创两岸旅游交流新局面,提出几点建议。Tourism market of mainland residents travelling to Taiwan was the product of a special form of regional cooperation in tourism and the development of the tourism market was running in the special political environment. In order to better promote the two - way travel development and to realize the cross - strait economic cooperation of all - around, wide field, multi - level pattern formation, and based on the analysis of the development of tourism market in Taiwan and the characteristics of mainland residents travelling to Taiwan, this paper concluded that Taiwan tourism development mechanism was the result of the interaction of market and political factors. The different forces of the market mechanism resulted in the three stages of different characteristics in Taiwan tourism market. Finally, combined with the development mechanism of mainland residents travelling to Taiwan and characteristics of tourism market, this paper put forward a few suggestions on how to create a new situation of cross - strait tourism exchanges and how to promote the sustainable development of mainland residents travelling to Taiwan.

关 键 词：赴台旅游 发展机制 旅游市场 

分 类 号：F592.7[经济管理—旅游管理]