微博用户影响力的评估  

Influence Assessment on Microblog Users

作　　者：马晓娟[1] 李玉贞[1] 胡勇[1] 

机构地区：[1]四川大学信息安全研究所,四川成都610065

出　　处：《信息安全与通信保密》2013年第6期53-55,共3页Information Security and Communications Privacy

摘　　要：作为一种便捷的社交网络平台,微博已成为人们进行信息交流的重要媒介。微博活跃用户多,信息发布方式多、方便快捷,信息传播快速,范围广,极易形成网络舆情。微博博主对信息传播起着决定作用,而其在网上的影响力对其传播有很大影响。在消息的传播分析以及用户个体行为分析的基础上,提出影响力评估体系。该系统利用实例提供的数据,通过AHP方法,可计算出用户的影响力并排名,比较合理地体现了用户的实际影响力。As a convenient social network platform, microblog becomes an important medium for the people＇s information exchange. Microblog, with many active users, information dissemination methods, convenient and fast information dissemination, and wide transmission range, could easily form the network public opinion. Micro bloggers play a decisive role in information propagation, and their influence on the Internet greatly affects the information transmission. Based on analysis of news propagation user individual behavior, the influence assessment system is proposed. With the data provided by the example and AHP method, this system could calculate and rank the user＇s influence, and properly reflect the user＇s actual influence .

关 键 词：微博 影响力 消息传播 个体行为 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]