微博用户生成内容的动机研究  

The Motivation Research of Micro-blogging User-generated Content

作　　者：柳瑶[1] 郎宇洁[2] 李凌[3] 

机构地区：[1]华中师范大学信息管理学院 [2]北京大学信息系 [3]华中科技大学管理学院

出　　处：《图书情报工作》2013年第10期51-57,共7页Library and Information Service

基　　金：教育部人文社科规划基金项目"面向Web3.0的大众分类研究"(项目编号:10YA870026);国家社科基金项目"大众分类中标签间语义关系挖掘研究"(项目编号:12BJQ038)研究成果之一

摘　　要：在文献分析和深度访谈的基础上,提取可能影响微博用户生成内容的三个层面的动机并建立模型,使用SPSS对数据样本预处理后,利用结构方程软件LISREL进行模型测量和模型构建及修正,验证相关假设,重构微博用户生成内容动机模型。为揭示微博用户生成内容行为的内在驱动规律、监控网络舆情、帮助服务商开发出"以用户为中心"的产品和服务、引导微博健康良性发展提供理论依据和参考。In the process of Web2.0 advancing to Web3.0 with a high speed, the Micro bh）gging has gathered a large number of users with its fragmented, mobile, real-time and social low-cost production method. The paper extracts three levels of motivation Ihat may affect the Micro bh）gging user-generated content and builds the model on the basis nf the literature analysis and in-depth interviews. The data sample of the survey is analyzed by SPSS software. And the underlying assumptions are verified when the model is measured and eoneeted by LISREL. This study provides theoretical basis of explaining the internal driving laws of the Micro hlogging user-generated content behavior, monitoring network public opinion. Finally, the paper provides useful references to help service providers to develop ＂user-centric＂ products and serviees, which is really useful to guide a sound development of the micro bloggiug.

关 键 词：微博用户 用户生成内容 结构方程模型 需求动机理论 

分 类 号：G206[文化科学—传播学]