访中央电视台央视动画前总经理王英——论中国动画的主要缺失  

Visit Wang Ying,the Former General Manager of CCTV Animation Department——On the main deficiencies of Chinese animation

作　　者：李南[1] 晓欧[2] 

机构地区：[1]西南民族大学艺术学院,四川成都610041 [2]中央美术学院,北京100102

出　　处：《成都大学学报（社会科学版）》2013年第3期120-125,共6页Journal of Chengdu University (Social Sciences)

基　　金：教育部人文社会科学2010年度一般项目"中国动画的主要缺失与对策研究"(项目编号:10YJA760028);西南民族大学2011年研究生学位点建设项目(编号:2011XWD-S0504)成果

摘　　要：前央视动画总经理王英,把一个动画产业的形成,描绘为必须具备有三个圈:第一圈是内容,第二圈是传播,第三圈是运营。内容就是动画片,如果动画片做得足够大,一定要做传播,在传播和内容都做好时,再做运营,三个圈的合成部分是交集,看交集部分谁做得大,其整体效能和产业能量就会得到充分体现。Wang Ying, the Former General Manager of CCTV Animation Department, claims that the formation of an animation industry must consist of three aspects： the first aspect is the content, the second is the spreading, and the third is the operation. The content stands for animated films. If enough animated films are produced, it is necessary to launch the spreading. And only when the two aspects are well done, can the operation be successful. The lap of the three aspects is called the intersection ,and the bigger it is, the better the overall efficiency and indus- trial capacity will be reached.

关 键 词：中国动画 市场经济 计划经济 动画产业链 动画环境 

分 类 号：J954[艺术—电影电视艺术]