儒家“义利合一”思想与现代企业顾客价值导向  

The Application of Confucian Doctrine ON Justice and Gain in Modern Corporate Customer-Value-Oriented Management

作　　者：王弥[1] 

机构地区：[1]河南工业职业技术学院,河南南阳473000

出　　处：《河北能源职业技术学院学报》2013年第2期18-19,共2页Journal of Hebei Energy College of Vocation and Technology

摘　　要：文章从儒家"义利合一"思想和现代企业顾客价值的内涵入手,分析了我国企业顾客价值导向现状以及存在的主要问题,进而提出基于儒家"义利合一"思想,树立现代企业顾客价值导向的理论依据和方法指导,推动现代民族企业的发展。Justice and gain is to Confucian doctrine what Confucian doctrine is to Chinese traditional cul- ture. This thesis mainly talks about the relationship between Confucian doctrine on justice and gain and modem corporate customer- value -oriented management and touches on how to combine them together to seek profits for both enterprises and customers based on a study into their concepts, background and current situation.

关 键 词：义利合一 顾客价值导向 企业发展 

分 类 号：G270[文化科学—档案学]