上海地区女性束裤市场的调查研究  

Investigation and Research on Women's Shaping Pants Market in Shanghai

作　　者：鲁露露[1] 王建萍[1] 

机构地区：[1]东华大学服装学院

出　　处：《浙江纺织服装职业技术学院学报》2013年第2期22-27,共6页Journal of Zhejiang Fashion Institute of Technology

摘　　要：以问卷的形式对上海地区女性束裤市场进行调查,从束裤购买款式、数量、频率、消费金额、满意度、塑型要求、风格和色彩偏好、了解渠道、购买途径以及束裤存在的问题等方面,了解上海地区女性对束裤的购买情况以及对束裤的需求信息,旨在为束裤厂商提供一定的参考依据,以更好地进行束裤产品设计与开发,增强产品的市场竞争力。A questionnaire investigation has been carried out on women＇ s shaping pants in Shanghai. From the aspects such as design, quantity, frequency, consumption amount, satisfaction, shaping requirement, style and color preference, knowledge and purchasing channels, and existing problems, the purchasing and demand information has been learned in order to provide references for shaping pants manufacturers to design and develop the products better and to enhance the market competitive of the products.

关 键 词：上海地区 女性束裤 购买情况 需求 数据分析 

分 类 号：F768-3[经济管理—产业经济]