镇江市中老年旅游产品开发策略  

Strategy of development of tourism products oriented to the middle and old aged tourists——Taking Zhenjiang for example

作　　者：王志民[1] 

机构地区：[1]镇江高等专科学校旅游系,江苏镇江212003

出　　处：《镇江高专学报》2013年第3期32-35,共4页Journal of Zhenjiang College

基　　金：镇江市科协2012年重点课题(KXZD-01)

摘　　要：目前,中老年旅游产品针对性不强,服务质量不高,营销力度不足。对2012年镇江中老年旅游市场调查可知,应细分市场,根据中老年旅游者的需求特点,从设计个性化旅游产品、完善产品服务、畅通产品销售渠道、合理定价、采用灵活的促销手段等方面开发中老年旅游产品。According to the survey data of 2012 in Zbenjiang City, demand characteristics of the old--aged tourist market are classified and concluded, with analysis of tourism products oriented to the middle and old aged tourists. This thesis puts forward the development strategies： designing personalized tourism products, improving products and services, smootheming sales channels, pricing the products reasonably, and taking flexible promotion means.

关 键 词：人口老龄化 老年旅游 行为特征 产品开发 镇江 

分 类 号：F590.8[经济管理—旅游管理]