登封少林武术产业集群的SWOT分析  

SWOT Analysis of Dengfeng Shaolin Martial Arts Industry Cluster and Countermeasures

作　　者：王颖[1] 张强[1] 

机构地区：[1]河南大学学生体质健康研究所,河南开封475001

出　　处：《武汉体育学院学报》2013年第6期63-67,共5页Journal of Wuhan Sports University

基　　金：国家体育总局体育哲学社会科学研究项目(1322SS09011)

摘　　要：运用文献法、调查法对少林产业集群的特征进行了研究,并针对其现状、存在的问题和少林产业集群的优、劣势进行了SWOT分析。研究认为,武术培训、旅游已初具规模,走上产业集团化、规模化、多元化的发展道路。制定相关政策实现武术办学、武术旅游由流量型、粗放型向集约型、效益型转变,并最终达到武术产业多渠道、集群式发展的目标。In this paper, characteristics of Shaolin industrial clusters were studied. SWOT analysis was made. It was seen that martial arts training and tourism had become intensive, multiple and large scaled. Threfore, relative policies should be made so that marital arts and tourism could develop in a more profitable, resourceful and clustering way.

关 键 词：少林武术 产业集群 现状 SWOT分析 

分 类 号：G80-05[文化科学—运动人体科学]