社会转型期中产阶层消费的社会机制研究  

Review on Social Mechanism of Middle Class Consumption in a Transitional Period

作　　者：黄庐进[1] 

机构地区：[1]华东理工大学商学院,上海200237

出　　处：《华东理工大学学报（社会科学版）》2013年第2期55-61,共7页Journal of East China University of Science and Technology：Social Science Edition

基　　金：国家自然科学基金"角色规范对中国消费者品牌决策意向影响的实证研究"(项目编号:70802021);上海市重点学科--社会学建设项目(B501)

摘　　要：正确理解与解释中产阶层的消费行为,需要全面分析看待这些社会机制的互相联系与共同作用。从更深层次的意义上可以看到,消费本身不再只是获得商品使用价值或是展示社会地位的工具,它与个体的自我定位和认同建构并最终与阶层认同与阶层归属发生了紧密联系。中产阶层在消费中寻求自我定位和认同建构,同时存在中产阶层消费亦存在狄德罗式的溢出效应,即地位的上升与消费的上升相伴,进而达到相互协调,此外现代消费的个性化和多样化的特点在新中产阶层身上表现得更为明显。因此,从内在逻辑上看,当前我国中产阶层消费的社会区隔是由阶层攀比与地位竞赛、自我定位与认同建构、消费扩张的溢出效应、个性化消费与生活世界的拓展等机制相互作用而形成的。It requires an all-round analysis on the co-relationship and interactions from social mechanisms to an accurate understanding and explanation of the consumers＇ behaviors in the middle class. It is revealed deeply that consumption itself is no longer a utility to obtain the value of goods or show their social status, but it is closely related with individual position and identity, towards the class identity and belongings. In consumption the middle class tries to seek for self-positioning and identity, in the meantime there exits Diderot Overflow Effect in middle class consumption, namely men＇s status rise will be accompanied with consumption rising, which lead to a harmonized situation. In addition, individualized and diversified characteristics of consumption are exhibited more obviously in the middle class.

关 键 词：中产阶层 阶层消费 消费区隔 社会机制 

分 类 号：F014.5[经济管理—政治经济学]