亳州市农产品品牌建设存在的问题及对策探析  

The Research on Brand Building of Agricultural Products in Bozhou City

作　　者：刘翠翠[1] 陆新文[2] 赵文波 

机构地区：[1]亳州职业技术学院管理学系,安徽亳州236800 [2]安徽农业大学经济管理学院,安徽合肥230036 [3]亳州二中,安徽亳州236800

出　　处：《兰州工业高等专科学校学报》2013年第3期70-74,共5页Journal of Lanzhou Higher Polytechnical College

基　　金：央财支持专项研究课题(BYZ1219)

摘　　要：亳州市是皖西北一座具有悠久历史文化传统的城市,是中国重要的商品粮生产基地和无公害蔬菜生产基地,其管辖的蒙城县以黄牛为代表的畜牧业也闻名于全国。然而,在全球经济一体化以及市场经济发展的潮流中,亳州的农产品品牌建设仍然存在一些问题。利用SWOT分析法以及文献研究法,结合实地调查深入研究亳州市农产品品牌建设,并针对亳州市在农产品品牌建设过程当中存在的问题,提出可行性的建议。Bozhou city, with a long history and cultural tradition, is one of the most important commodity grain bases and non-pollution vegetable production bases. Additionally, as a jurisdiction of Bozhou, Mengcheng is also well-known among China due to its animal husbandry such as manatee. However, with the trend of economic globalization and market economy, there are several problems needed to be addressed for establishing brands of agricultural products in Bozhou. This paper employs SWOT analysis technique and combines field investigations to research the brand establishment of agricultural products in Bozhou. Moreover, we also propose some feasible suggestions to solve the problems.

关 键 词：亳州市 农产品 品牌建设 

分 类 号：F327[经济管理—产业经济]