品牌信号在劳务市场中的作用机制分析  

The Action Mechanism Analysis of Brand Signal in the Labor Market

作　　者：王卫[1] 佟光霁[1] 

机构地区：[1]东北林业大学经济管理学院,黑龙江哈尔滨150040

出　　处：《当代经济管理》2013年第7期75-79,共5页Contemporary Economic Management

基　　金：教育部博士点基金项目<农业现代化进程中的职业农民培育研究>(20120062110004)

摘　　要：在"民工荒"凸显的同时,劳务市场中存在着"就业难"问题,而经验数据表明,我国的农村劳动力仍具有转移空间和潜力。将信息不对称理论引入现实劳务市场中,分析表明劳务市场中雇佣双方高度的信息不对称是导致上述现象的一个重要因素,结合国内外的研究成果认为有必要引入市场信号实现雇佣双方的有效沟通。品牌信号机制可以通过提高感知质量和降低感知风险直接或间接降低雇佣双方的信息不对称程度,实现雇佣双方的有效沟通,进一步促进农村劳动力的转移就业。While highlighting the phenomenon of ＂shortage of migrant workers＂, there is a problem of ＂difficult employment＂ in the labor market, and the empirical data shows that rural labor force transfer in China still has its space and potential. By introducing the information asym- metry theory into the actual labor market practice, The analysis in this article showed that extreme information asymmetry between employers and employees is one of the important factor which lead to the above phenomenon. Combining research results at home and abroad, the conclusion held that it is necessary to inject market signals to realize effective communication between employers and employees. Brand signal mechanism can di- rectly or indirectly reduce the degree of information asymmetry by improving the quality of awareness and reducing the perceived risks, thus real- izing effective and furthermore promote the transfer and employment of rural labor

关 键 词：信息不对称 市场信号 劳务品牌 

分 类 号：F241.4[经济管理—劳动经济]