网络销售问题的演化博弈分析  

Analysis on the online sales problem by evolutionary game

作　　者：马海霞[1] 张雅波[1] 王明春[1] 

机构地区：[1]天津职业技术师范大学理学院,天津300222

出　　处：《天津职业技术师范大学学报》2013年第2期54-56,共3页Journal of Tianjin University of Technology and Education

摘　　要：构建了网络各销售商之间正常销售的收益矩阵,利用演化博弈的原理及复制动态方法,建立了网络销售的演化博弈模型,为商家选择网络销售方案提供理论参考依据,并提出了合理化建议。A game model between the normal and illegal sales of the sellers is conducted in this paper.The duplicative dynamic equations of these games are formulated and solved for stable solutions.Various evolutionary stable strategies are analyzed and some reasonable advices based on the evolutionary game models are proposed.

关 键 词：网络销售 演化博弈 复制动态方程 

分 类 号：F713.36[经济管理—产业经济]