房地产中介业商业模式创新探析  

An Explorative Analysis for Initiation of Real Estate Agency’s Business Model

作　　者：张静[1] 

机构地区：[1]天津商务职业学院,天津300221

出　　处：《中国房地产（学术版）》2013年第6期61-68,共8页China Real Estate

摘　　要：20世纪90年代以来,随着我国房地产业的迅猛发展,房地产中介业随之日趋繁荣,其在房地产领域的重要性也日益显现。然而,在当前房地产市场调控的大环境之下,房地产中介所普遍采用的传统商业模式已不能适应行业发展。文章分析了我国目前存在的外来商业模式及本土模式,从而提出在网络时代及市场调控下的房地产中介的创新商业模式,为行业和企业的发展提供有益的借鉴。Since the 90＇ s, with the development of China＇s real estate industry, the real estate agency becomes more prosperous. It becomes more and more important in the field. But under the current market regulation, the traditional business model has been unable to adapt to the development of the industry. The papers analyses the foreign commercial mode and local mode in our countrL and put forward the innovation of business model which proposed in the network era and market regulation, and provides useful reference for the development of enterprises.

关 键 词：商业模式 房地产中介 O2O模式 商业模式创新 

分 类 号：F293[经济管理—国民经济]