基于Nash讨价还价的供应链系统协调对策研究  

Research on Supply Chain System Coordination Countermeasures Based on Nash Bargaining

作　　者：姚树俊[1] 

机构地区：[1]西安财经学院管理学院,陕西西安710100

出　　处：《经济经纬》2013年第4期104-108,共5页Economic Survey

基　　金：陕西省自然科学基金资助项目(2009JM9008;2010TQ9006);陕西省教育厅科学研究项目(12JK0023);西安财经学院科研基金资助项目;陕西省重点学科建设专项资金资助项目(1201)

摘　　要：为了实现零售商主导型供应链协调,笔者通过引入价格敏感性和服务敏感性双元影响因素,分别在分散决策与集中决策两种不同情形下,研究大型零售商的最优服务水平和定价策略。笔者运用Nash讨价还价模型,建立收益共享机制,得到能够实现供应链完美共赢协调的讨价还价能力参数变化区间值,实现了对供应链总利润增加值的合理分配,并提出了供应链协调的有效对策。By introducing price sensitivity and service sensitivity respectively, optimal service level and pricing strategy problems of the large retailer are investigated from two different situations： decentralized and centralized decision, so that supply chain coordination could be achieved. The Nash bargaining model has been used to establish profit sharing mechanism, obtain interval of bargaining power parameter variation that can realize supply chain perfect equilibrium, fair distribution of added value of supply chain total profit is realized, and effective measures of supply chain coordination are put forward.

关 键 词：供应链协调 收益共享 Nash讨价还价模型 服务敏感性 博弈论 

分 类 号：F222[经济管理—国民经济] C931[经济管理—管理学]