我国体育健身需求与体育健身市场的差异研究  

A Study of the Different Social Groups' Sports Equipment Market in China

作　　者：王智斌[1] 

机构地区：[1]广东科学技术职业学院体育系,广东珠海519090

出　　处：《赣南师范学院学报》2013年第3期72-75,共4页Journal of Gannan Teachers' College(Social Science(2))

摘　　要：在我国,体育健身市场的整体规模还比较小,加上体育资源分布不均,一方面不能满足社会不同人群的体育健身需求,另一方面又存在着体育资源闲置浪费的现象.因此,应当适应社会主义市场经济发展的需求,针对不同人群体育健身需求的特点,对体育健身市场进行有针对性地开发.本文着重研究不同人群体育健身需求和体育健身市场的特征,旨在寻找体育健身需求与体育健身市场的内在关系,促进全民体育健身事业的发展与繁荣.Due to its small scale and uneven distribution of resources,the sports equipment market in China,for one thing,fails to cater for different social groups,and for another,faces the problem of having sport resources lying idle and wasted.Consequently,this market should be exploited on account of the demands of different social groups and shaped to the needs of the socialist market economy.Thus this thesis mainly studies the differences between supply and demand on the sports equipment market in China aiming to make clear the interrelationship between them and then boost the development and prosperity of the national physical fitness career.

关 键 词：体育健身 需求 市场 

分 类 号：G812.3[文化科学—体育学]