浅析移动电子商务产业链的整合  

Analysis on Integration of Mobile E-Commerce Industry Chain

作　　者：陈志刚[1] 陈健[1] 

机构地区：[1]湖北工业大学管理学院,湖北武汉430068

出　　处：《湖北工业大学学报》2013年第3期41-44,共4页Journal of Hubei University of Technology

基　　金：湖北省教育厅2012年人文社科项目(2012G059);湖北工业大学科研启动基金(BSQD0925)

摘　　要：移动电子商务作为一种新兴的商业模式,近年延续了迅猛的发展势头,并随着移动终端和移动网络的发展,必将成为新经济力量之一。我国的移动电子商务还处于初级阶段,各产业链主体竞争激烈,移动电子商务产业链机制混乱无序。产业链整合存在着各产业链主体发展不均衡、基础设施建设尚未到位、主要盈利模式简单,客户对象范围小等问题,对今后移动电子商务产业链的整合应进行混合整合,推动多角化,充分共享资源,发挥规模经济和范围经济的优势;组建发挥各自优势、互为渗透、互为联合的产业联盟;加强基础设施建设的投入,增强用户意识。As a new business model, mobile e-commerce develops rapidly. With the development of mobile terminals and mobile networks, mobile e-commerce will become one of the new economic forces; however, mobile e-commerce is still at an early stage in our country, and the fierce competition in subjects has caused chaos in mobile e-commerce industry. Firstly, this paper introduced the integration of mobile e-commerce industry chain. Secondly, it analysed the problem in integration of industry chain on the basis of the latest data, and then discussed the mobile e-commerce industry chain. It finally put forward relevant suggestions on the integration of mobile e- commerce industry chain in the future.

关 键 词：移动电子商务 产业链 商业模式 产业整合 

分 类 号：F713.36[经济管理—产业经济]