双边平台企业搭售产品定价及利润研究  

Pricing and Profit Study of Tie-Sale Products in Two-sided Markets

作　　者：邱小平[1] 李英波[1] 

机构地区：[1]西南交通大学交通运输与物流学院,成都610031

出　　处：《四川理工学院学报（自然科学版）》2013年第3期87-91,共5页Journal of Sichuan University of Science & Engineering(Natural Science Edition)

基　　金：国家社会科学基金项目(10CGL013)

摘　　要：在综合考虑城市人口密度不均情况下,基于豪泰森价格竞争模型研究了搭售行为对平台企业定价及利润的影响,运用仿真软件模拟了定价及利润趋势。研究发现:平台企业搭售产品定价与产品成本、旅游成本及人口密度斜率均有关;人口密度越高,收益越大;产品成本及旅游成本均对企业收益表现为非对称性敏感,即总是对单边企业敏感。Considering the uneven density of urban population, the influence of tie-sale behavior on the platform enterprise pricing and profit was studied based on Hotelling price-based competition model. The pricing and profit trends are simulated through a simulation software. The study finds that tie-sale product pricing of platform enterprise are correlated with product costs, travel costs and population density slope. The higher the population density, the greater the income. Product costs and travel costs are both asymmetric sensitive to enterprise profit, which means both are sensitive to unilateral enter- pnse.

关 键 词：双边市场 平台企业 搭售 定价 

分 类 号：F252.3[经济管理—国民经济]