基于DEA方法的旅游电子商务网站效率评价研究  

Research on Tourism E-commerce Sites Efficiency Evaluation Based on DEA Method

作　　者：阎友兵[1] 马朋[1] 

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《湖南财政经济学院学报》2013年第4期32-36,共5页Journal of Hunan University of Finance and Economics

基　　金：国家社科基金资助项目"红色旅游开发绩效评估研究"(项目编号:2011FGL007);湖南省社科规划项目"国家历史文化名镇低碳旅游开发模式与实效评估研究"(项目编号:2011null02020)阶段研究成果之一

摘　　要：在已构建的旅游电子商务网站效率DEA评价指标体系下,对6个旅游电子商务网站的实证分析表明,同程网、旅游热线和通用旅游网三个旅游电子商务网站效率相对非有效,而艺龙网、携程网和酷讯网相对有效;酷讯网被参照了三次,其效率评价最优。从投影和对比分析结果中也可以看出,同程网应着重加强网站链接量和减少网站对象数量来进行对网站建设的改进。DEA efficeiency evaluation index system of In the built tourism e - commerce sites, this paper empirically analyzes the six tourism e - commerce sites. The result shows that Tongcheng network, tourism hothine and the General travel＇ s effi- ciency are relatively uneffective, elong, etrip and Kuxun network are effective, and Kuxun has been referenced three times, its evaluation is optimal efficiency. From the projection and comparison analysis, we can find that Tongcheng net- work should focus on strengthening links to sites and reduce the amount of web objects for improvements on website con- struetion.

关 键 词：旅游电子商务 数据包络分析 效率评价 

分 类 号：F592.6[经济管理—旅游管理] F724.6[经济管理—产业经济]