中国商业竞争理念演变趋势  

The Evolution Trend of Chinese Commercial Competition Concept

作　　者：王长斌[1] 

机构地区：[1]北京工商大学商学院,北京市100048

出　　处：《中国流通经济》2013年第7期9-13,共5页China Business and Market

基　　金：教育部人文社会科学研究规划基金项目"我国现代服务业发展机制及对策研究"(项目编号:12YJA790117);北京市自然科学基金项目"知识资本主导下的北京服务企业服务开发创新模式研究"(项目编号:9132008);北京市哲学社会科学规划重点项目"北京现代服务业发展机制创新研究"(项目编号:11JGA004)的阶段性成果

摘　　要：新世纪以来,随着商业环境的不断发展,企业不断探索谋求竞争优势的新方法、新手段。商业竞争文化的转变更为凸显,呈现六大演变趋势,即从规模竞争到速度竞争,从运营竞争到品牌竞争,从单体竞争到产业链竞争,从对抗竞争到合作竞争,从直接竞争到多点竞争,从国内竞争到全球竞争,从店铺竞争到网络竞争。Since the new century, with the continuous development of the business environment, Chinese enterprises continue to explore new methods of seeking competitive advantage. The change of commercial competition concept is even more pronounced and presenting six evolution trends, that is, from scale competition to speed competition, from operation competition to brand competition, from monomer competition to industry chain competition, from confrontation to coopetition, from direct competition to multi-point competition, from domestic competition to global competition, and from shop competition to network competition.

关 键 词：竞争理念 演变 速度竞争 品牌竞争 合作竞争 网络竞争 

分 类 号：F721[经济管理—产业经济]