多任务冲突下竞争性供应链结构的选择  

The Choice of Structures of Competing Supply Chains in the Light of Multi-Tasks Conflicts

作　　者：时奇[1,2] 

机构地区：[1]南昌大学经济与管理学院,江西南昌330031 [2]上海财经大学经济学院,上海市200433

出　　处：《中国流通经济》2013年第7期42-47,共6页China Business and Market

基　　金：国家社会科学基金青年项目"现代产业集群下的区域旅游产业模块化发展的利益协调机制研究"(项目编号:12CJY093);江西省教育厅科技处研究项目"基于动态博弈的鄱阳湖生态经济区旅游服务供应链协调机制研究"(项目编号:GJJ13083)的部分研究成果

摘　　要：对双寡头产业最优供应链结构问题进行研究可以发现,为最大化产业总利润,它们或者选择共用一个零售商(共同零售),或者各自使用一个零售商(独占交易)。传统观点认为,共同零售可帮助寡头制造商实现默契合谋,从而得到垄断利润。但是,如果考虑到产品的营销,且一个产品的营销创新将降低其另外一个产品的需求时,那么零售商将降低其在两个产品上的营销创新力度,而这将最终降低产业的总利润。因此,在多任务冲突的情形下,独占交易可能会比共同零售为整个产业带来更高的总利润。The problem of the optimal structure of the supply chains in a duopoly industry is analyzed. To maximize the total profits, they can use one common retailer （common retailing） or use their own retailer respectively （exclusive dealing）. Conventional wisdom is that a common retailer could help the oligopolies to realize tacit collusion and get the monopoly profit. However, if we take marketing innovation and the fact that the marketing innovation on one product would decrease the demand of the other product in a supply chain of common retailing into consideration, the common retailer will hold back marketing efforts on both products, which will decrease the profits of the whole industry. As a result, exclusive dealing probably makes the industry more profits than common retailing in the light of multi-tasks conflicts.

关 键 词：多任务冲突 共同零售 独占交易 供应链 

分 类 号：F752.24[经济管理—国际贸易]