中国电动汽车配套基础设施布局需求侧研究——基于Logit回归的消费偏好分析  

Demand-side Research on Supporting Infrastructure Layout of the Electric Vehicles in China:——Based on Consumer Preference Analysis of the Logit Regression Method

作　　者：唐葆君[1] 郑茜[1] 

机构地区：[1]北京理工大学管理与经济学院能源与环境政策研究中心,北京100081

出　　处：《北京理工大学学报（社会科学版）》2013年第4期14-20,共7页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家自然科学基金资助项目(71273031);北京理工大学校基础基金资助项目(20122142011)

摘　　要：从消费者偏好角度出发,通过一系列实地访谈、问卷调研,获取需求侧第一手数据,综合利用因子分析及Logit回归方法,发现在电动汽车配套基础设施布局过程中,消费者比较重视社会环境效益、技术属性、内在条件及外在属性四大类因子。同时研究发现,消费者对汽车的消费意识也有所变化,从节能与减排的角度出发,消费者倾向于购买能源补给成本较低、环保效果更好的车型。在需求侧研究的基础上,立足中国电动汽车行业及其充电基础设施的实际情况,可从突破技术瓶颈、推广分散式充电桩、油电一体化加油、充换电站、充分考虑消费者偏好四个方面着手,进一步完善中国电动汽车配套基础设施布局,推动电动汽车的产业化和规模化。Starting from consumer preferences,via a series of field interviews and questionnaire surveys,accessing to the demandside of the first-hand data and using factor analysis and the Logit regression,the paper draws a conclusion that consumers pay attention to social-environmental benefits,technology properties,internal conditions and external attributes which consistitute four main factors of supporting infrastructure layout.In addition,consumers＇ awareness of the car has also changed,who pay more attention to the attitude of energy saving and emission reduction,preferring to buy more energy saving and better environmental friendly models.On the basis of demand-side research,based on the actual situation of Chinese electric vehicle industry and its charging infrastructure,we can overcome technical bottlenecks,promote decentralized charging piles,integrate oil and electricity refueling station,and take full account of consumer preferences to further improve the supporting infrastructure layout of Chinese electric vehicles and promote the industrialization of electric vehicles.

关 键 词：电动汽车 因子分析 LOGIT回归 设施布局 消费偏好 

分 类 号：F205[经济管理—国民经济]