搜狐纪录片频道发展模式探析  

Exploration on Development Pattern of Sohu Documentary Channel

作　　者：欧阳照[1] 张力宁[1] 

机构地区：[1]重庆大学新闻学院,重庆400030

出　　处：《重庆邮电大学学报（社会科学版）》2013年第4期99-103,共5页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：重庆市高等教育教学改革研究项目:新媒体传播专业实践教学改革研究与实践(09-3-058)

摘　　要：网络纪录片频道的出现为纪录片产业发展带来了新的契机,以搜狐纪录片频道为例,分析了其发展模式。搜狐纪录片频道的片源构成以采购专业纪录片为主、自制精品纪录片为优势,瞄准中高端用户,走多元化的内容发展之路,还与电影、综艺节目等开展跨媒体合作,形成搜狐特有的矩阵宣传营销模式,并且在收费观看的业务上不断开展新的尝试。网络纪录片频道在一定程度上扭转了原本纪录片产业的市场困境,但在重视品牌延伸价值、版权保护等方面仍值得展开进一步的思考。Network Documentary Channel brings a new opportunity for the development of documentary industry. Taking Sohu Documentary Channel as an example, this article analyzes its development pattern. The sources of Sohu Documentary Channel has Superiority in professional documentaries and self-produced documentaries, Sohu Documentary Channel provides diversified content to mid-to-high users, and have the cross-media cooperation with movies and TV shows. It has formed its special rectangular marketing model and continuously tries to charge viewers for the right to watch. The emergence of Network Documentary Channel help the documentary industry to get rid of plight. However, there are some problems, such as the extension of brand, copyright protection are still worthy to explore in the future.

关 键 词：网站 纪录片 发展模式 

分 类 号：J952[艺术—电影电视艺术]