美国体育服务业主导产业研究  

Leading Industry of U.S. Sports Services

作　　者：袁鹏[1] 李震[1] 陈元欣[1] 王健[1] 

机构地区：[1]华中师范大学体育学院,湖北武汉430079

出　　处：《武汉体育学院学报》2013年第7期50-53,共4页Journal of Wuhan Sports University

基　　金：教育部留学回国人员科研启动基金资助项目(20111139)

摘　　要：采用文献资料、灰关联度分析等研究方法,对美国观赏体育、休闲体育、体育赛事推广、体育经纪的产值与美国体育服务业总产值的数列进行灰关联度实证研究。认为对美国体育服务业总产值影响最显著的主导产业是观赏体育,其次分别是休闲体育、体育赛事推广、体育经纪业。启示我国在加快体育服务业发展进程中应优先发展观赏体育和休闲体育,尽快出台体育服务业发展扶持政策,培育体育消费需求,逐步放开体育竞赛市场。Through literature study and gray relation analysis, the thesis expatiated on the gray relatmn Uegree be tween the total output of American sports service, the output of spectator sports, sport recreation, game promotion and sport management. It suggested that spectator sports industry was the leading industry which most significantly affected the output of the American sports service. Next were sports recreation, sports promotion and sports manage- ment. It could be seen that spectacle sports and recreational sports should be further emphasized. More supportive measures should be provided to encourage consumption and to open the sports competition market.

关 键 词：美国 体育服务业 主导产业 灰关联分析 

分 类 号：G80-05[文化科学—运动人体科学]