社会营销模式在乳腺癌早诊早治中的应用  

Application of social marketing model in early diagnosis and treatment of breast cancer

作　　者：吴琴珍[1] 梁新苑[1] 邵如意[1] 

机构地区：[1]新昌县人民医院,浙江新昌312500

出　　处：《护理与康复》2013年第7期622-624,共3页Journal of Nursing and Rehabilitation

摘　　要：目的探讨社会营销模式在乳腺癌早诊早治中的应用效果。方法制订营销计划,确定目标人群,借鉴市场营销策略,对目标人群宣讲,同时推出促销项目。结果目标人群乳房保健知识和乳腺癌防治知识的知晓率明显提高,参与早期乳腺癌筛查的积极性明显提高,2010年3月至9月参加早期乳腺癌筛查1 503人次,比2009年同期816人次明显增加。结论将社会营销模式用于乳腺癌早诊早治中,可以提高目标人群参加早期乳腺癌筛查的积极性,从而使乳腺癌患者得到早期治疗。Objective To study the application effect of social marketing model on early diagnosis and treatment of breast cancer.Method Draw up a marketing plan and decide the targeted people.Preach for targeted people and put promotion forward based on marketing strategy.Result Cognition level on health care and prevention knowledge of breast is increased for targeted people.Enthusiasm on early screening for breast cancer is obviously improved.1 503people receive early screening for breast cancer from March to September in 2010,which is obviously more than 816times during March to September in 2009.Conclusion Social marketing model can improve the enthusiasm on early screening on breast cancer for targeted people and help them receive early treatment.

关 键 词：乳腺癌 早诊早治 社会营销模式 

分 类 号：R473.6[医药卫生—护理学]