天津旅游纪念品的创意产业化发展策略研究  

Research on Creative Industry Development Strategy of Tianjin Souvenirs

作　　者：李杨[1] 钟蕾[1] 

机构地区：[1]天津理工大学,天津300191

出　　处：《包装工程》2013年第14期102-105,共4页Packaging Engineering

基　　金：2012年度天津市艺术科学规划项目重点项目(D12004)

摘　　要：分析当前天津旅游纪念品产业化结构的发展弊端,引入文化创意产业模式,通过对旅游纪念品产业特征与创意产业的分析找到契合点,力求通过建立一体化综合服务平台的构想,与对文化创意产业模式的借鉴、研究,构建适合其发展特征的天津旅游纪念品创意产业模型。最终引入文化创意产业模式,实现天津旅游纪念品市场的繁荣发展以及对民俗文化资源经济潜质的最大化挖掘。It analyzed the drawbacks of the current Tianjin tourist souvenir industry structure, introduced the cultural and creative industry model. By analyzing the industrial characteristics of tourist souvenirs and creative industry, it tried to find a meeting point, and strived through the concept of integrated service platform, with the reference and research of the cultural and creative industry model to build Tianjin tourist souvenirs creative industry model. Finally, it introduced the cultural and creative industry model to achieve prosperity and development of the market of Tianjin tourist souvenirs, as well as the maximize mining of the folk culture resources.

关 键 词：创意产业 民俗文化 策划 设计 

分 类 号：TB472[一般工业技术—工业设计]