严加管控还是开发利用:对待新型媒体的政府立场——公安部利用微博“全民打拐”行动案例分析  

Strict Control or Development and Application: Government Stance towards New Media——Case Study of MPS's Microblog-based "National Anti-trafficking" Campaign

作　　者：燕继荣[1] 

机构地区：[1]北京大学政府管理学院,北京100871

出　　处：《江苏行政学院学报》2013年第4期98-102,共5页The Journal of Jiangsu Administration Institute

基　　金：教育部人文社科重点研究基地重大项目"政府治理机制研究"(08JJD810160)的阶段性成果

摘　　要：网络等新媒体作为一种"新生事物",改变了传统社会的信息结构,在一定程度上对既有的政治秩序和政治权威构成了挑战,因此,通常被政府权力机关视为"外在力量"而严加管控。但是,单方面的管控往往把政府置于网络新媒体和网民的对立面,不仅有损政府形象,而且影响政府治理绩效。公安部打拐办凭借网络微博开展"全民打拐"行动,为政府权力部门探索新的治理模式、建立与网络媒体的新型合作关系提供了探索性的经验。因此,转变管理思维,改变对于新兴媒体和公众参与的态度,将所谓的"外在因素"转化为"内在力量",是执政党在新的历史时期开发执政资源、重塑领导力的重要机会和有效途径。The Internet and other new media, as ＂novel tools＂, have changed the information structure of the tradi- tional society, and to a certain extent, has challenged the existing political order and political authority. Therefore, they are usually subject to strict control by government authorities as ＂external power＂. However, the unilateral control often places the government against the new media and Internet users, which not only undermines the government image, but also affects the governance performance. The Ministry of Public Security＇s Anti-trafficking Office waged its national crackdown cam- paign by apply microblogging technology, providing explorative experience for government authorities to use new modes of governance, and to establish new and cooperative relationship with network media. Therefore, changing governance think- ing, shifting attitude towards emerging media and public participation, and transforming the so-called ＂external factors＂ in- to ＂inner strength＂, these constitute the important opportunity and effective method for the ruling party to explore govern- ance resources and reshape leadership in the new historical period.

关 键 词：新型媒体 微博打拐 公共治理 政府创新 

分 类 号：D039[政治法律—政治学]