中泰乡村旅游比较研究——以中国龙脊梯田与泰国黎敦山发展项目为例  

Comparative Study of Rural Tour of China and Thailand——A Case of Longji Terraced Fields of China and Doi Tung Project of Thailand

作　　者：朱锦晟 穆莉莉[1] 

机构地区：[1]中国国家旅游局,北京100740

出　　处：《桂海论丛》2013年第3期71-74,共4页Guihai Tribune

摘　　要：文章以中国桂林龙脊梯田景区和泰国黎敦山发展项目为例,对中、泰两个代表性乡村旅游项目开发与管理进行研究与分析。文章从旅游产品开发历史与发展现状、社区参与旅游项目、民族文化内涵的挖掘与保护、乡村民俗旅游项目品牌建设四个视角进行分析,提出以"政府指导、企业执行、社区融入、居民获益、社会认可"为原则的乡村旅游开发与管理模式,发展社区融合的乡村旅游项目,发挥旅游扶贫效益,为我国乡村旅游更好更均衡发展提供借鉴。Rural Tour in Guilin Longji Terraced Fields of China and Doi Tung Project of Thailand, which are the two representatives are being studied and analyzed on project development and management. There are four aspects are proposed in this paper, history and current situation of tourism products development, community-involved tour programs, national cultural connotation excavation and protection, brand establishment of rural folk tour programs. In addition, this paper proposes a principle for rural tour development and management mode： government orientation, enterprises implementing, community involving, residents benefiting, and social recognition, and developing community integration rural tour program to promote poverty elimination effects and to provide experiences for better development of rural tour in China.

关 键 词：乡村旅游 中国 泰国 旅游品牌建设 

分 类 号：F59[经济管理—旅游管理]