图书馆受众注意力资源同质化背景下差异化突围的路径选择  

The Path Selection of Alienation Breakthrough under Library Audience Attention Resources Homogeneity Background

作　　者：兰孝慈[1] 王江[1] 

机构地区：[1]东北林业大学图书馆,哈尔滨150040

出　　处：《情报资料工作》2013年第4期87-90,共4页Information and Documentation Services

基　　金：黑龙江省教育厅2012年人文社会科学项目"‘211工程’大学图书馆受众资源与受众注意力资源整合开发的实证研究"(编号:12524021)的阶段性成果之一

摘　　要：文章针对"211工程"大学图书馆近年受众注意力资源开发情况进行调研,结果表明,为数不少的图书馆,在受众注意力资源开发方面存在定位模糊,文献资源建设内容趋同,服务模式、服务项目相互克隆等同质化的倾向。在高校受众需求日趋多样化、个性化的今天,图书馆受众注意力资源开发在经过必要的同质化阶段后,必须走差异化的突围路径,以满足图书馆资源与服务有效转化为学校教学科研知识信息的需要。本文在分析同质化表现及利弊基础上,提出了破解受众注意力资源开发同质化的路径选择。This paper researches on the ＂211＂ university library audience attention resources development. The results showed that a large number of libraries have tendency to homogenization in the audience attention resources development , such as vague position, literature resource construction convergence, mutual clone of service model and service projects. Today college audience demand is becoming more diverse and personalized. After the necessary homogenization stage, library audience attention resources development must select the path of differentiation breakout in order to meet the needs of the effective conversion of library resources and services effectively transforming teaching and research knowledge and information. On the basis of analysis of the homogenization of the pros and cons, this paper proposed path selection to crack the library audience attention resources homogenization.

关 键 词：受众注意力 受众注意力资源 同质化 差异化 

分 类 号：G251[文化科学—图书馆学]