体育消费力理论探索  

Approach to the Theory of Sports Consumptive Power

作　　者：陈华[1] 

机构地区：[1]广州体育学院休闲体育与管理系,广东广州510500

出　　处：《广州体育学院学报》2013年第4期17-20,共4页Journal of Guangzhou Sport University

基　　金：广东省社会科学基金资助项目"广东省体育消费力评价指标体系的构建及应用研究"(项目批准号:08N-01)理论部分

摘　　要：采用文献资料、逻辑推理等研究方法,以消费经济学理论为基础对体育消费力的构成理论、性质理论、功能理论、测量理论和发展理论等几个理论问题进行了探索。研究结果表明:体育消费力是指消费者为了满足体育需要而对体育产品(体育服装、器材)和服务(体育参与和体育观赏)进行消费的能力,属于潜在消费力、精神消费力、满足文明需要的消费力和具有人力资本投资性质的消费力,提高体育消费力能够促进消费者个人、经济和社会的发展,可以借鉴心理学量表方法对体育消费力进行测量,可以通过培育体育消费主体、发展体育消费客体和优化体育消费环境来发展体育消费力。By using the research methods of literature review and logical reasoning, several basic based on consumption eco- nomics theory, theoretical problems of sports consumption power such as composition, nature, function, measure and develop- ment. The results showed： Sports consumption power referred to consumers＇ ability to satisfy their sports consumption needs belonged to potential, spiritual, civilized and human - capital - investment natured consumption power. Enhancing sports con- sumption power can promote individual consumers, economic and society development. Sports consumption power can be measured referring psychological scale and development through fostering sports consumption subject, boosting sports consump- tion object and optimizing sports consumption environment.

关 键 词：体育消费力 构成 性质 功能 量表 影响因素 

分 类 号：G812.6[文化科学—体育学]