全球化视域下中国篮球产业的发展现状与对策分析  

Chinese Basketball Industry Development and Countermeasures under Globalization

作　　者：刘军[1] 梁徐静[2] 

机构地区：[1]南华大学体育学院,湖南衡阳421001 [2]广州体育学院,广东广州510500

出　　处：《广州体育学院学报》2013年第4期49-53,共5页Journal of Guangzhou Sport University

摘　　要：随着全球化进程的加快,我国篮球产业也面临着新的形势。如何在全球化视域下,找出中国篮球产业存在的问题,并提出针对性的对策,值得我们不断地探索和深思。在认真分析中国篮球产发展现状的基础上提出了健全有关法制法规、提高篮球俱乐部的经营管理水平,做好篮球产业的品牌建设和市场营销等多项建议。With the accelerating process of globalization, China~ basketball industry faced a new situation. It worth pondering the problems of Chinese basketball industry, and proposing targeted response under Globalization. This paper produced a care- ful analysis of the development of Chinese basketball basing on the status quo and improves relevant laws and regulations, im- proved the management level of basketball club, good basketball industry brand building and marketing.

关 键 词：全球化视域 中国篮球产业 发展现状 对策分析 

分 类 号：G841[文化科学—体育训练]