马来西亚旅华市场及发展策略研究  

On the Malaysia Market of Tourism to China and the Development Strategy

作　　者：孙大英[1] 罗虹[2] 李伟山[1,3] 

机构地区：[1]广西民族大学管理学院旅游管理系 [2]广西民族大学外国语学院 [3]四川大学

出　　处：《东南亚纵横》2013年第6期29-34,共6页Crossroads：Southeast Asian Studies

摘　　要：马来西亚是我国主要的入境旅游客源国。本文认为,扩大马来西亚旅华客源市场,要重视马来人游客市场的开发,深入开发高端旅游产品和穆斯林旅游产品,加强旅游接待设施和服务建设,加强与马来西亚政府和穆斯林旅行商的合作,加大旅游宣传和马来语言文化旅游人才培养力度。Malaysia is one of the most important passenger sources for China. To expand Malaysia market of tourism to China, this paper accordingly puts forward a series of effective measures, such as to pay attention to the market of tourism of Malays, develop high-end tourism products and tourism products to strengthen Muslim, improve tourism reception facilities and service quality, enhance cooperation with the government of Malaysia and the Muslim travel agents, increase tourism promotion, enhance cultivation of the Malay language and culture tourism professionals.

关 键 词：马来西亚 旅华市场 发展策略 

分 类 号：F590.84[经济管理—旅游管理]