基于需求敏感指数的供应链延保服务模式分析  

Supply chain extended warranty service modes analysis based on servicesensitive-index

作　　者：李杰[1] 柳键[1] 

机构地区：[1]江西财经大学信息管理学院,南昌330013

出　　处：《控制与决策》2013年第7期1103-1108,1112,共7页Control and Decision

基　　金：国家自然科学基金项目(71261006;70901036;70961001)

摘　　要：从供应链管理的视角,应用博弈论对产品延保服务的4种模式建模,并引入了服务需求敏感指数进行分析.分析表明:不论需求敏感指数的大小,制造商始终愿意选择由零售商销售和提供的R模式;而零售商则需权衡各模式中需求敏感指数的大小关系,从中选择合适的模式;当各模式需求敏感指数相等但不大时,供应链系统以P3-M模式能赢得更多的市场需求和利润,而当需求指数较大时,R模式是供应链系统的最优选择.From the perspective of supply chain management,game theory is used to construct models for four modes of warranty service and the service index is also introduced to the analysis.Analysis results show： 1） The manufacturer will choose the R mode service provided by the retailer regardless of the sensitive index.But the retailer had to balance service sensitive index relationship between the R and M modes to choose the proper one.2） When the service sensitive indexes are equal but not too big.P3-M can gain more market share and more profit.Meanwhile the sensitive indexes are big,R mode is the best choice for supply chain system.

关 键 词：供应链管理 需求敏感指数 博弈论 延保服务 

分 类 号：TP272.3[自动化与计算机技术—检测技术与自动化装置]