文化创意产业与浙江影视业创新研究  

A Study of the Cultural and Creative Industries and Zhejiang Film and Television Industry Innovation

作　　者：项仲平[1] 邵清风[2] 吴敏[1] 刘晨静[1] 

机构地区：[1]浙江传媒学院,浙江杭州310028 [2]浙江传媒学院文学院,浙江杭州310028

出　　处：《浙江传媒学院学报》2013年第4期63-69,129,共7页Journal of Zhejiang University of Media & Communications

基　　金：浙江省教育厅人文重大研究项目<文化创意产业与浙江影视文化建设问题研究>(kjgg200702699)的研究成果

摘　　要：在浙江建设文化大省的战略推动下,浙江文化创意产业的发展获得了十分有利的政策机遇和极为广阔的市场前景。作为文化创意产业的重要组成部分,浙江影视业做了很多敢为人先的改革和探索,获得了巨大成绩,很多方面也在全国前列,但是在总体的市场占有率和社会影响力方面,浙江影视业和第一梯队尚有差距。要寻求创新和发展的途径,浙江影视业需要从观念到体制、从市场机制到内容创新都进行反思和改革,同时,在人才培养上,也需要积极转变模式,以顺应文化创意产业背景下浙江影视业的发展。The strategy of building Zhejiang into a cultural province has pushed forward the development of Zhejiang cultural creative industry. It has obtained a great opportunity and extremely wide market prospects. As an important part of the cultural and creative industries,Zhejiang film and television industry has done a lot of pioneering reform and exploration and obtained great achievements. In many aspects,it is even ranked the forefront of the country. However, in respect of total market share and social influence,there is a gap comparing with the first echelon. Therefore,it is necessary for Zhejiang film and television industry to innovate continuously so as to seek survival and development in the perspectives from conception to system,market mechanism to innovation in content. Meanwhile,in training of professionals,it requires the change of mode in order to go with the development of Zhejiang film and television industry against the background of cultural and creative industries.

关 键 词：文化创意产业 浙江影视业 创新 

分 类 号：J992[艺术—电影电视艺术]