农业科技传播能力建设研究  

Study on Communication Ability Constructing of Agricultural Science and Technology

作　　者：周平[1] 汪志红[2] 杜凤珍[2] 俞涛[1] 刘屏[1] 蔡定军 毛勤[1] 黄鹏[1] 高云飞[1] 

机构地区：[1]武汉电视台,430022 [2]武汉市蔬菜科学研究所 [3]武汉市农业科学技术研究院

出　　处：《长江蔬菜》2013年第14期73-77,共5页Journal of Changjiang Vegetables

基　　金：武汉市科技软计划项目--农业科技传播能力建设研究(201141333438)

摘　　要：运用传播学原理,对科技传播过程中传播者、传播媒介和受传者之间的关系进行了研究,从多个层面分析了影响农业科技传播效率和效果的制约因素,提出了加强农业科技传播能力建设的对策和建议。Using the basic theories of mass communication, this paper discussed the relationships among communicators, media and audiences during the communication process of science and technology, and analyzed factors that restricted the communication efficiency and results of agricultural science and technology, in addition, the paper put forward related countermeasures to strengthen the construction of communication ability of agricultural science and technology.

关 键 词：农业科技 传播能力 建设 

分 类 号：F323.3[经济管理—产业经济]