主题型文化旅游地属性对旅游者场所依恋的驱动效应——以常州春秋淹城为例  

The drive effect of thematic cultural tourist destination attribute on tourists' place attachment: A case study of Mystical Yancheng Chun-Qiu Dream in Changzhou

作　　者：周玮[1,2] 黄震方[1] 曹芳东[1] 吴丽敏[1] 梁艳艳[1] 

机构地区：[1]南京师范大学地理科学学院,南京210023 [2]南京工业职业技术学院经济管理学院,南京210023

出　　处：《地理研究》2013年第8期1528-1540,共13页Geographical Research

基　　金：国家自然科学基金项目(41271149);江苏省高校哲学社会科学基金项目(2012SJB790028);江苏高校优势学科建设工程项目

摘　　要：基于人地关系视角,选取常州春秋淹城作为主题型文化旅游地典型个案,构建旅游地属性对旅游者场所依恋的结构模型并开展实证研究。结果显示:春秋淹城主题型文化旅游地属性包含4个维度,游客对其感知存在"休闲娱乐属性→春秋文化属性→景观遗址属性→人文关怀属性"依次递减的分异特征;旅游地4维属性对旅游者场所依恋的驱动效应存在显著性差异,休闲娱乐属性和春秋文化属性的正向驱动力显著,景观遗址属性和人文关怀属性的驱动力较弱;总体而言,旅游地属性对旅游者场所依恋的驱动效应呈现"旅游地属性的价值功能凸显→旅游者感知体验‘优势区’→旅游者场所依恋的驱动效应显著"和"旅游地属性的价值功能滞后→旅游者感知体验‘弱势区’→旅游者场所依恋的驱动效应弱化"的分异规律,旅游地整体属性对旅游者场所依恋的驱动效应有待进一步提升和优化。Based on the perspective of relationship between human and place, this paper builds a structural model of drive effect of tourist destination attributes on tourists＇ place attachment by selecting Mystical Yancheng Chun-Qiu Dream in Changzhou as the typical example of thematic cultural tourist destination. The results show that thematic cultural tourist destination attributes of Mystical Yancheng Chun-Qiu Dream include four dimensions, i.e. leisure and entertainment attribute, spring culture attribute, landscape and relic attribute, as well as human care attribute. The perception of tourists of the four dimensions of tourist destination attributes has decreased differentiation. The drive effects of four dimensions of tourist destination attributes on tourists＇ place attachment have significant differences. Overall, the drive effect shows the differential law, in detail, if the value and function of tourist destination attribute are prominent, tourists＇ perception and experience will be dominant and the drive effect on tourists＇ place attachment will be significant, and vise versa. Therefore, drive effect of the tourist destination attribute on tourists＇ place attachment should be enhanced and optimized.

关 键 词：主题型文化旅游地 旅游地属性 旅游者场所依恋 驱动效应 常州春秋淹城 

分 类 号：F592.7[经济管理—旅游管理] F224[经济管理—产业经济]