国内游客对红色文化感知的差异性研究——以延安红色旅游为例  

The Study on the Difference of the Red Cultural Perception of Domestic Tourists——Taking Yanan Red Tourism as an Example

作　　者：蒋长春[1,2] 

机构地区：[1]莆田学院旅游系,福建莆田351100 [2]南京大学国土资源与旅游学系,江苏南京210093

出　　处：《河北大学学报（哲学社会科学版）》2013年第4期75-80,共6页Journal of Hebei University(Philosophy and Social Science)

基　　金：福建省高校服务海西建设重点项目<旅游发展创新平台建设与社会服务>(2008HX04);河北省社科基金项目(HB12SH020)

摘　　要：发展红色旅游,是传播红色文化的一种重要方式。红色文化是社会主义核心价值体系的源头,因此,红色文化传播的效果如何,将影响到社会主义核心价值体系的构建。以国内游客对延安红色文化感知为案例,通过问卷调查与实地访谈等方法分别对延安红色旅游的游客出游特征、游客对延安红色景区的认知、游客对延安红色文化的感知、游客对延安红色文化的感知差异等方面进行分析。研究结果表明:不同类型游客对红色文化感知的差异性,不单纯取决于游客的主客观条件,也不完全取决于红色景区的旅游开发与服务等因素,还与红色文化自身的属性、政治因素等有着紧密的关系。The development of red tourism is an important means of dissemination of red culture. The red culture is the source of the socialist core value system. Therefore, how the communication of the red cultural effeet is, directly affects the socialist core value system. This paper is based on the domestic tourists to Yanan red culture perception as the case, through the methods of questionnaire and on-the- spot interview to analyze tourists＇ travel characteristics, the cognition of tourists on Yanan red scenic, and tourists＇ perception differences of Yanan red culture. The results show that： the perception differ- ences of different types of tourists to the red culture, do not only depend on the subjective and objective conditions of visitors; do not entirely depend on the red tourism development and service and other fac- tors, but have a close relationship with cultural identity of red culture, political factors, etc.

关 键 词：红色文化 红色旅游 延安 

分 类 号：F592[经济管理—旅游管理]