柳州市城市营销中的品牌定位  

作　　者：钱大胜[1] 

机构地区：[1]广西科技大学管理学院

出　　处：《企业经济》2013年第7期137-140,共4页Enterprise Economy

基　　金：广西教育厅科研立项项目"北部湾开发战略背景下的柳州市城市品牌营销策略研究"(批准号:200911LX171)

摘　　要：根据柳州市自身的特色和资源情况,尤其是其优美的山水风光、迷人的民族风情、配套齐全的汽车工业,结合城市营销与品牌理论,本文分析柳州市存在城市品牌定位过于分散的问题,提出对柳州市进行城市品牌的重新整合与定位、突出自身特色、提升柳州市城市知名度等对策建议,以期为决策者提供参考。Liuzhou city has many advantages of abundant resources and unique characters, especially natural scenery with mountains and rivers, attractive different ethnic customs and fully furnished automobile industry. However, the problem of Liuzhou marketing is that the city brands are not very clear. Based on the theory of city brand and city marketing, this paper tries to integrate and re - position the brands of Liuzhou city as to realize the promotion of popularity and distinguishing features of Liuzhou, and provide some solutions with decision makers for reference.

关 键 词：城市营销 品牌 定位 

分 类 号：F290[经济管理—国民经济]