GOOGLE+为何输给Facebook?  

Why google+ loses to facebook?

作　　者：张旭峰 

机构地区：[1]和君咨询

出　　处：《经理人》2013年第8期60-63,60+18,共4页Manager

摘　　要：忽略用户体验和用户的行为倾向，一味把企业自己认为正确实则技术过剩的产品和服务推向用户，不但增加了研发与运营成本，还将带来负面的用户感知，会造成用户不认同甚至逃离，Google＋就犯了这样的错误。It has been two years since the launch of google+ on June 28, 2011. From the transcript of Google+, the output goes along with its technical style. Although with Google's client resources and technical support, Google+ fails to keep its users stay on its platform for longer time. Facing the competition of Facebook, the result of Google+ is kind of embarrassing. In today's fierce competition in wifi world, the vague product designing and poor user experience are the main problems of Google+. Poor user experience is the key reason for the short online time.

关 键 词：FACEBOOK 用户体验 行为倾向 运营成本 企业 负面 

分 类 号：F49[经济管理—产业经济]