海南国际旅游岛发展房车旅游的对策探析  

Research on Countermeasures to Promote RV Travel in Hainan International Tourism Island

作　　者：储德平[1,2] 郑耀星[1,2] 董厚保[1] 

机构地区：[1]福建师范大学旅游学院,福建福州350108 [2]福建省高校人文社科研究基地海峡旅游发展研究中心,福建福州350108

出　　处：《资源开发与市场》2013年第8期870-873,共4页Resource Development & Market

基　　金：国家社科基金项目(编号:11BGL110);福建省社科规划重大招标项目(编号:2009Z003);福建省社科规划项目(编号:2011B094);福建省教育厅人文社科项目(编号:JA11117S)

摘　　要：从分析房车旅游概念和特征入手,结合国内外房车旅游发展现状,运用SWOT分析法对海南房车旅游业的发展进行了分析。在此基础上,对海南发展房车旅游提出四点对策建议:①建立"政府引导、行业合作、企业创新"的房车旅游管理和运行机制;②抓住目标消费市场,加强多元化营销,更新传统消费理念;③积极借鉴国际房车旅游发展经验,以国际化改造为手段,建立衔接国际标准的房车旅游服务体系;④完善信息网络基础设施,推进房车旅游信息系统建设,发展海南智慧旅游。This paper made a detailed analysis of the definition and characteristics of Recreation Vehicle（RV） travel. After introducing the devel- opment of RV travel both at home and abroad,it made a SWOT analysis of developing RV travel in Hainan. Four measures were proposed to promote the development：First, established the management and operation mechanism for RV travel based on ＂government guidance, industry cooperation, en- terprise innovation＂ ; Second, built a multi - faceted marketing system by seizing the target consumer market and updating the traditional consumption concept;Third, created a service system for RV travel according to international standards, by learning from the international RV experience ; Fourth, improved the information network infrastructure and promoted the construction of RV travel information system to develop smart tourism in Hainan.

关 键 词：国际旅游岛 房车旅游 SWOT分析 海南省 

分 类 号：F590.75[经济管理—旅游管理]