善行旅游发展的创新策略研究——以湄洲岛为例  

Research on Innovation Strategy of Good Tourism Development——A Case Research of Meizhou Island

作　　者：郑耀星[1,2] 阮永明[1,2] 董厚保[1,2] 

机构地区：[1]福建师范大学旅游学院,福建福州350108 [2]福建省人文社科研究基地海峡旅游发展研究中心,福建福州350108

出　　处：《资源开发与市场》2013年第8期874-877,共4页Resource Development & Market

基　　金：国家社会科学基金项目(编号:11BGL110);福建省社科规划项目(编号:2011B094)

摘　　要："GoodTourism"即善行旅游,是基于生态旅游、绿色旅游、低碳旅游和可持续旅游基础上精炼出来的一种旅游新概念、新发展、新理念,已得到联合国教科文组织和业内广泛认可。从解读善行旅游内涵着手,抓住其内在特性,深入挖掘湄洲岛发展善行旅游的优势条件和湄洲岛善行旅游发展的文化、政治、环境、经济等使命。在此基础上,湄洲岛应采取创新旅游产品设计、深化旅游文化内涵、健全旅游管理机制、提升旅游服务理念、塑造旅游品牌形象等创新型策略发展善行旅游。＂Good Tourism＂ was a new concept, a new development, a new idea which based on ecotourism, green tourism, low- carbon tourism and sustainable tourism, it was widely recognized by UNESCO and the industry. This paper began from interpreting good tourism connotation, seizes the inherent characteristics, excavated deeply the advantages of developing good tourism and its cultural, political, environmental, economic and other mis- sion on the development of good tourism in Meizhou Island. On this basis, Meizhou Island should develop good tourism by innovating tourism product design, deepening the tourism culture connotation, improving the tourism management mechanism, promoting tourism service concept, shaping tourism brand image and other innovative strategies.

关 键 词：善行旅游 使命性 创新策略 湄洲岛 

分 类 号：F590.71[经济管理—旅游管理]