基于链链竞争的闭环供应链渠道结构选择策略  

Selection strategies of channel structure for competing closed-loop supply chains

作　　者：宋敏[1] 黄敏[1] 王兴伟[1] 

机构地区：[1]东北大学信息科学与工程学院 东北大学流程工业综合自动化国家重点实验室,沈阳110819

出　　处：《控制与决策》2013年第8期1247-1252,共6页Control and Decision

基　　金：国家自然科学基金项目(71071028,70931001,71021061,61070162);国家杰出青年科学基金项目(61225012);高等学校博士学科点专项科研基金优先发展领域课题(20120042130003);高等学校博士学科点专项科研基金课题(20110042110024,20100042110025);工信部物联网发展专项资金项目;中央高校基本科研业务费专项资金项目(N100604021,N110204003,N120104001)

摘　　要：研究当零售商之间存在价格竞争时,两条竞争闭环供应链的渠道结构选择问题.结果表明:从供应链系统总利润角度出发,当两条链之间竞争强度较小时,中心化渠道结构占优;反之,分散化渠道结构占优.从消费者与环境的角度出发,无论两链之间竞争强度为何值,两条链同时选择中心化渠道结构时最有利.Selection strategies of the channel structure for two competing closed-loop supply chains are investigated by the presence of price competition in retail. Results show that from the perspective of the total profit of the supply chain, the centralized channel structure dominates the decentralized channel structure when the competing intensity is relatively small; conversely, the decentralized channel structure outweighs the centralized channel structure when the competing intensity is very large. From the perspective of the consumers and the environment, irrespective of the competing intensity, coherent selection on the centralized channel structure is the best choice.

关 键 词：闭环供应链 供应链竞争 渠道结构 博弈论 

分 类 号：TP273[自动化与计算机技术—检测技术与自动化装置]