基于修正旅行成本法的景区游憩价值评估模型——大连老虎滩海洋公园的实证分析  

Assessment of the Recreation Value of a Tourism Area Based on the Revised Travel Cost Method:An Empirical Analysis of Dalian Tiger Beach Marine Park

作　　者：王喜刚[1] 王尔大[1] 

机构地区：[1]大连理工大学管理学院,大连116024

出　　处：《资源科学》2013年第8期1693-1700,共8页Resources Science

基　　金：教育部博士点基金项目:"国家森林公园旅游承载力评价理论方法与实证研究"(编号:20110041110026)

摘　　要：非市场资源的游憩价值评估一直是环境经济学、旅游经济学、资源经济学的研究热点问题之一。非市场资源游憩价值评估,有助于旅游景区的管理者横向和纵向比较非市场资源存在状态和价值,更好地为保护、利用、开发这些旅游资源提供决策依据,使景区旅游产业得到可持续性发展。本文以旅行成本法为基本原理、福利经济学中的消费者剩余为基础理论,利用负二项分布计数模型对传统旅行成本法进行修正,并对大连市老虎滩国家海洋公园游憩价值进行了评价。结果表明,大连市老虎滩国家海洋公园游憩价值为5.805亿元,根据这一评价结果,管理者可以在资源利用、保护、可持续发展过程中做出更为科学的决策。The recreation value evaluation of non-market resources can help managers of tourist attractions compare the state of being and value of non-market resources with other market resources horizontally and vertically. Using travel costs as tourism prices and number of trips as quantities of tourism demand, the demand curve of recreation is obtained based on the travel cost method and consumer surplus. We describe in detail how we arrived at the count data model of zero-truncated negative binomial method and how this can be used to revise the traditional travel cost method. Taking Dalian Tiger Beach Marine Park as an example, a negative binomial count data model is established to estimate all parameters of recreation demand function, and the marginal effect is denoted by variables’slope parameters. Consumer surpluses for the train, plane and car have been calculated. The recreational value of Dalian Tiger Beach Marine Park is calculated using historical visitor data. Our results show that the consumer surplus for the train, plane and car is 205.5 CNY, 103.63 CNY and 276.35 CNY, respectively. Meanwhile, the recreation value of Dalian Tiger Beach Marine Park is 580.5 million CNY.

关 键 词：非市场资源 游憩价值评估 旅行成本法 计数模型 

分 类 号：F592.7[经济管理—旅游管理] F224[经济管理—产业经济]