美国出境旅游市场特征及旅华美国市场拓展对策研究  

Characteristics of U.S.outbound tourism market and ways of expanding U.S.visiting-china market

作　　者：任瑞萍[1] 吴晋峰[1] 王奕祺[1] 韩立宁[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《干旱区资源与环境》2013年第8期202-208,共7页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金项目(41071090)资助

摘　　要：美国是世界出游大国,同时也是我国第一大远程客源国和第四大入境旅游客源国,在我国入境旅游市场中占据着举足轻重的地位。文中运用2001-2010年美国出境旅游市场统计数据,采用季节变动指数、地理集中指数和首位度、位序-规模分布等理论,通过对美国出境旅游市场规模变化、季节分布、全球流向分布及在中国和亚洲其他国家之间分配特征的研究,提出拓展旅华美国市场的对策。研究发现美国出境旅游市场具有以下特征:1)出境旅游市场规模大且持续增长,但是受国内和国际危机事件影响显著;出境旅游旺季在3月、6月、7月和12月,最主要的出境旅游目的地是墨西哥、加拿大和欧洲,亚洲虽非美国人的主要旅游目的地,但其占美国出境市场的份额逐年上升;2)美国人在亚洲旅游的主要目的地包括日本、中国大陆、印度、中国香港、韩国、中国台湾等6个国家和地区;3)中国大陆对美国出境市场的旅游吸引力持续上升,日本对美国市场的垄断地位开始动摇,但仍是中国大陆最大的竞争对手。最后,根据研究结论提出旅华美国市场的拓展对策。U.S. is one of the big outbound tourism countries in the world. Since 1980, it has become one of the top four origin countries for Chinese toruism market. Taking U.S. outbound tourism market as object, by using seasonal variation index, geographic concentration index, law of the primate city, rank - size rule, we analyzed its changes in tourism market size, seasonal distribution, global flow distribution, share distribution in China and the other Asian countries from 2001 to 2010. It was found that： 1 ） The size of U.S. outbound tourism market was huge and grows sustainably, and easily be affected by domestic and international crisis. 2） The peak of U. S. outbound tourism market appeared in March, June, July and December. 3）Compared with Mexico, Canada and Europe, Asian countries were not the main destinations for U. S. outbound tourists, but its market share was growing year by year. 4 ） The share distribution of U. S. visiting - Asian market was gradually inbalance, concen- trating in Chinese mainland , Japan, Hong Kong, Republic of Korea and Taiwan. 5 ） The monopoly position of Ja- pan began to be weaken by Chinese mainland, but Japan was still the biggest competitor for Chinese mainland. Some recommendations were put forward to expand U.S. visiting - China market. Firstly, Chinese government and local tourism department should put U. S. visiting - China market into highlight. Secondly, government should try to improve the accessibility between China and America, through adding air lines and scheduled flights between Chinese hot tourist cities and main U.S. gateway cities, and try to reduce the time and economic costs of Americans tourists. Finally, Chinese government should take ＂competition and cooperation＂ tourism develop- ment strategy with other Asian countries, and share U.S. outbound tourism market with Japan, India, South Ko- rea, Taiwan and Hong Kong.

关 键 词：美国出境旅游市场 旅华美国市场 市场特征 对策 

分 类 号：F590[经济管理—旅游管理]