吉林省城镇居民不同阶层体育消费心理与引导策略的调查研究  

Research on the Sports Consumption Psychology and Guidance Strategies with Different Class of Jinlin Urban Residents

作　　者：孙云樵[1] 

机构地区：[1]白城师范学院体育学院,吉林白城137000

出　　处：《科教导刊》2013年第19期243-244,共2页The Guide Of Science & Education

基　　金：吉林省教育厅"十一五"社会科学研究课题"吉林省社会各阶层体育消费心理和行为特征的研究"(吉教科文合字2010第518号)研究成果

摘　　要：本文运用文献资料法、问卷调查法和数据统计法对吉林省城镇居民不同社会阶层体育消费心理进行调查与研究。结果表明:随社会阶层的提高,体育消费态度趋强。影响不同社会阶层体育消费投资的前五位因素是强健身体;缓解身心紧张与消除疲劳;治疗、预防疾病和休闲娱乐、提高生活品味,但各社会阶层居民驱动动因排序有所不同。By literature method, questionnaire investigation and data statistics, the investigation and research of sports con- sumption psychology of different classes is being conducted. Results show that the higher of social class is inclined to more sports consumption. The top five factors to influence the sports consumptionofdifferent social class are as follows： to relieve physical and mental tension and eliminate fatigue;to prevent and cure disease; to get leisure entertainment, and to improve the life taste, but the order of reasons differ from the residents of different classes.

关 键 词：城镇居民 社会阶层 体育消费心理 

分 类 号：G80-05[文化科学—运动人体科学]